July 3, 2026 — on distribution
I spent two years thinking I needed a social media following to distribute software. Then I realized: the audience for WhiteMagic isn't humans scrolling Twitter. It's AI agents searching for tools. The distribution channel is the MCP registry, not the timeline. The moment I stopped trying to be an influencer and started optimizing for agent discoverability, everything clicked. Agents don't need a brand story. They need an llms.txt, a manifest, and a working MCP server.